How can ROI be measured from custom web design in Miami?

ROI can be measured with KPIs like conversion rates, lead quality, bounce rates, and acquisition cost improvements.

What does success look like for Aura Media clients?

Success isn’t just clicks or impressions. It’s about profitable growth — more qualified leads, better conversion rates, and a marketing system that scales with your business.

What’s the biggest mistake businesses make with Google Ads?

Running campaigns without local strategy — wasting money on broad keywords instead of high-intent, Miami-focused searches.

How do you make sure campaigns are optimized over time?

We continuously test different ad creatives, targeting strategies, and bidding models to improve performance. Optimization isn’t a one-time setup — it’s an ongoing process built into our strategy.